Customer retention manager | Mid
The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.
Nord Security was born as a passion project, and our drive is reflected in our work, which has earned high praise from major tech outlets and cybersec experts. We want one thing only — to give true online privacy and security to as many people as we can.
NordVPN is the fastest VPN and the most trusted online security solution on the planet. NordVPN protects your internet traffic with next-generation encryption, being the preferred tool of activists and privacy-conscious individuals around the globe.
Customer retention is an integral part of our business. We build relationships with millions of users by leveraging on marketing automation tools that allow us to build web, email and push/in-app notification communication flows. Hard work and attention to detail is in our DNA. Ability to learn from success as well as mistakes and constant hunger for improvement is what drives us towards success. If this is something you can relate to, read along!
Main Responsibilities
- Generate insights and data-driven ideas for customer loyalty and retention.
- Prepare and execute marketing communication plans for existing users: sales promotion activities, brand and product communication.
- Create briefs and initiate tasks for content and design teams to produce high-performing marketing communications for customers.
- Perform day-to-day email and in-app notification marketing activities, including user communication building, testing, and improvement.
- Track and report key metrics while suggesting ideas for improvement.
- Cross-team collaboration: partner with product, legal, reputation, and other marketing teams to align lifecycle communications with business goals.
Core Requirements
- 3+ years of experience in product marketing, customer loyalty, retention, customer experience, value management, or similar role.
- Higher education background in marketing, international business, communication, consumer psychology, or user behavior.
- Experience in planning and executing customer activation, loyalty, and retention initiatives.
- Hands-on experience with direct marketing channels including email, push, and in-app notifications.
- Experience in working with user segments and target groups to optimize communication effectiveness.
- Proactivity, ability to adapt and work in a fast-paced environment, while tackling complex tasks.
- Effective communications with colleagues and senior leaders.
- Fluency in English.
Salary Range
- Gross salary 2700-3500 EUR/Month.
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Marketing
Vilnius
Our values
Our values are rooted in the actions of our people. They describe how we solve problems, make decisions, and ultimately - reach our goals as a team.
Future shapers
Always hungry for the new big thing. Pushing the boundaries and finding innovative solutions.
Restless achievers
There’s no impossible - an obstacle is often an opportunity. We sometimes fail, but we learn quickly and find a way to reach our goals.
Self-movers
We care about what happens in our company and take care of things without being asked.