Customer Lifecycle Manager | Mid-senior

Marketing
Vilnius
NordVPN logo
Come aboard with Saily, our new eSIM service designed for travelers and explorers! We’re bringing our expertise in cybersecurity to an essential product that makes travel effortless and more sustainable while cutting out surprise roaming costs.

And we’re already making waves, earning praise from trusted travel experts and tech reviewers: Lonely Planet has named Saily, their go-to eSIM for travelers, and PCMag.com has rated it an “Excellent” product! Join the Saily crew to build technology that connects the world while gaining global recognition.

We are currently looking for a team member to join Saily’s Commercial team. We are responsible for Saily’s commercial success through developing offering models, campaigns and new business opportunities. Engagement that enhances business growth is key, thus we thoroughly listen to our customers' needs, analyze data, track market trends and competition. 
This role will be responsible for growing revenue from existing customers. If you enjoy diving into customers' behavior and are capable of turning data into action, you are welcome to apply.

Main Responsibilities

  • Develop and own customer lifecycle strategies that drive engagement, up-/cross-sell and retention.  
  • Set up trigger based communication flows across customer lifecycle - onboarding, engagement, retention, and win-back - using a marketing automation platform. 
  • Continuously test and optimize messaging, offers, frequency, and channel mix (email, in-app, push notifications) to maximize customer value, boost engagement and reduce churn.
  • Collaborate with marketing, product, data teams to balance business growth with exceptional customer experience. 
  • Analyze customer data and their behavior to create segmentation-based, personalized communication flows.
  • Gather and analyze customer feedback to identify pain points and adjust communication accordingly.
  • Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.

Core Requirements

  • Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields, preferably in telecom, travel, or other subscription-based businesses.
  • Experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable or similar.
  • Highly analytical, result-oriented mindset and proven ability to interpret data and turn insights into actions. 
  • Proven ability to collaborate cross-functionally with colleagues of diverse seniority.
  • Self-starter who thrives in a fast-paced, high-growth environment.

Salary Range

  • Gross Salary 3100-5300 EUR/Month.

Apply for this job

Marketing

Vilnius

 
 
 
 
 
 

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