Customer Marketing Strategist(Mid/Senior)

Vilnius or Kaunas

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Hybrid

Marketing (noun) /mar-ket-in(g)/ — placing your product to the best possible position in the market using your awesome advertising mindset.

Join NordLayer’s Marketing department—a strong team of professionals and funny people. Here, we won’t ask you to be a universal employee who can do a little bit of everything. No. In the Marketing department, we all have our roles, duties, and specific areas of focus that are joined for the best result via collaboration and teamwork. Data-driven, highly skilled, and simply human—our secret of being on the top of the B2B network security market.

At NordLayer, we believe that success comes from empowering our customers and building long-lasting relationships. As a Customer Marketing Strategist, you’ll take the lead in crafting strategies that strengthen our client partnerships, drive retention, and uncover new opportunities within our existing customer base. This is your chance to build meaningful connections and deliver measurable impact by leading initiatives that put our customers at the heart of everything we do.

Main Responsibilities

  • Lead customer-centric initiatives: Develop and execute strategic plans to enhance customer retention, foster expansion opportunities (cross-sells, upsells), and maximize customer lifetime value;
  • Shape the customer journey: Collaborate with cross-functional teams (Sales, Product, and Customer Success) to create seamless, personalized experiences that engage and delight customers across their lifecycle;
  • Deliver actionable insights: Leverage customer data and analytics to identify trends, track engagement, and uncover opportunities for growth within the existing client base;
  • Optimize lifecycle campaigns: Build and manage tailored marketing initiatives that drive retention, renewals, and advocacy, ensuring alignment with customer needs.
  • Team leadership: Mentor and empower your team to execute on strategic goals, fostering collaboration and delivering measurable outcomes.

Core Requirements

  • Experience: 5+ years in customer marketing, lifecycle marketing, or a related field, with a focus on B2B SaaS products and customer retention strategies;
  • Customer-Centric Approach: Strong expertise in crafting marketing strategies that enhance retention, drive account expansion, and build advocacy among existing customers.
  • Strategic Vision: Proven ability to design and execute lifecycle strategies that improve customer engagement and deliver measurable business results;
  • Leadership Skills: Experience leading teams and working cross-functionally with sales, product, and customer success teams to achieve shared objectives;
  • Analytical Expertise: Proficiency in marketing analytics tools and the ability to translate data insights into actionable strategies;
  • Results-Oriented: A demonstrated track record of driving impactful marketing campaigns that achieve retention, expansion, and advocacy goals.

Salary Range

  • Gross Salary 2650-3970 EUR/Month

Data Handling

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.

After you apply

Our recruitment process differs depending on specific positions and/or hiring teams. However, it tends to include the following three main stages and usually doesn’t exceed any more than five steps.

Step 1.

Get to know

The goal of the first step is to get to know each other better. So during that, we talk more about the role and ask you to share your story.

Step 2.

Technical evaluation

We test each applicant's technical knowledge and problem-solving ability through various assessments.

Step 3.

Meet the team

The final step is for you to meet the team, discuss your task, and dig deeper into the role you’re applying for. If everyone’s happy with the result, the closing step will be the offer.

We Offer

Apply now

 
 
 
 
 
 

Nord Security is committed to building an inclusive workplace with a diversity of backgrounds. We welcome applications from people of all ages, gender identities, sexual orientations, racial identities, ethnicities, religious beliefs, and disability statuses. To reduce the chance of unconscious bias, you may submit your CV without a photograph or other redundant information like age or marital status.

By filling in this form you confirm that you have read and understood the Privacy Notice for Recruitment Candidates.

Find out why our employees choose Nord Security

Nord Security is a world-leading cybersecurity solutions provider. We aim to shape a more trusted and peaceful online future for people everywhere. To achieve this goal, we’ve built a like-minded community of over 1000 cybersecurity and tech experts driven by Nord values. And we’re always looking to expand our team of:

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