Paid Specialist | Mid-senior
The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.
Main Responsibilities
- Autonomous planning and forecasting of PPC activities within the responsibility area;
- Ensuring the outstanding quality of campaigns' setup and materials/components we use;
- Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders;
- Taking responsibility for multi-team projects by designing and handling PPC campaign logic;
- Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to Juniors;
- Daily performance monitoring via platform interface, GA and Looker across all team activities;
- Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings;
- Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.
Core Requirements
- Advanced knowledge of ad platforms: Google ads, Bing (3+ years proven experience);
- Understand all digital marketing metrics and be able to explain relations between them;
- Exceptional knowledge of various conversion setups and tracking points;
- Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations;
- Good knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables;
- Excellent spoken and written English skills;
- Ability to work both in a team, independently & deliver results to different teams;
- Proven experience working with large-scale and complex campaigns is a must;
- Global campaigns experience;
- Interpersonal skills, liaising with key vendors.
Salary Range
- Gross Salary 2500-4700 EUR/Month.
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Marketing
Warsaw
Our values
Our values are rooted in the actions of our people. They describe how we solve problems, make decisions, and ultimately - reach our goals as a team.
Future shapers
Always hungry for the new big thing. Pushing the boundaries and finding innovative solutions.
Restless achievers
There’s no impossible - an obstacle is often an opportunity. We sometimes fail, but we learn quickly and find a way to reach our goals.
Self-movers
We care about what happens in our company and take care of things without being asked.