Join our team as
Paid Social Specialist · Mid-Senior · Saily
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Your impact? Helping people stay securely connected, wherever they go.
Main Responsibilities
Own Paid Social performance and growth for Saily across multiple global markets, with a primary focus on Meta, TikTok, and X;
Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS;
Manage, optimize, and scale campaigns with a seven-figure monthly budget, making sure every dollar is invested where it drives the most growth;
Build and run a continuous experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, and app store and landing page experiences;
Partner closely with Creative, Analytics, BI, Product, and CRM teams to sharpen creative performance, improve conversion rates, and grow user lifetime value;
Keep a close eye on both campaign performance and the wider business context (seasonality, travel trends, market dynamics), spotting opportunities, risks, and growth levers before anyone asks;
Analyze performance and business data to uncover growth opportunities, forecast outcomes, and shape strategic decisions;
Actively use AI to optimize and automate Paid Social processes, from creative production and testing to reporting, analysis, and campaign management, and help set the standard for how the team works with AI;
Challenge the status quo, evaluate and relaunch additional channels such as Snapchat and AppLovin, test new acquisition approaches, and help define how Paid Social contributes to wider Growth Team goals;
Stay ahead of platform changes, privacy and measurement updates, and industry trends.
Core Requirements
3+ years of experience in performance, growth, or user acquisition marketing, with strong hands-on expertise in Meta and TikTok Ads (X Ads experience is a strong plus).
Experience managing high six- or seven-figure monthly budgets in a B2C environment.
A proven track record of scaling paid social profitably through data-driven strategy, creative testing, and budget management.
A strong analytical mindset, with experience in experimentation, incrementality thinking, and optimization across the full funnel, from impression to purchase.
A solid understanding of mobile app measurement, including MMPs (e.g., AppsFlyer, Adjust), SKAN, and conversion APIs.
Hands-on experience using AI tools to optimize marketing workflows, along with genuine curiosity to keep finding new ways to automate and improve how work gets done.
A commercial mindset focused on business outcomes, ROAS, LTV, and growth opportunities.
Strong ownership, communication, and collaboration skills, with the ability to work effectively across multiple stakeholders.
Fluency in English and a proven ability to drive results independently.
Bonus points
Experience with Snapchat Ads, AppLovin, or other mobile and programmatic UA channels.
Experience running global campaigns across diverse markets.
Experience in mobile apps, travel, or consumer subscription and e-commerce products.
What we offer
🎓 Sharpen your edge
Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
🌿 Take the time you need
Rest isn’t a reward — it’s part of the deal. Enjoy extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.
🏥 Get premium healthcare
Your health shouldn’t be something you worry about. We provide premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.
🪷 Protect your peace
A peaceful mind isn’t a luxury — it’s the foundation. We provide free subscriptions to top-rated Calm and Headspace apps, offer resilience and mindfulness trainings, and run dedicated mental health events.
🏋🏻 Own your fitness
Feeling good shapes how you work, think, and create. That’s why we offer in-house gyms, Multisport and Urban Sport cards, and online workouts. Need something tailored? Our Physical Well-Being experts are here with group mobility sessions, fitness guidance, and one-on-one consultations.
🌴 Pack your bags for workation
Picture this: the entire company flies out abroad. The days are packed with workshops, activities, concerts, and real time together. It’s legendary. If you’ve heard stories, they’re probably true.
✈️ Work from anywhere
New surroundings spark new thinking. When you need a reset, switch location and work from wherever keeps you sharp, creative, and in the zone.
🎁 Celebrate your milestones
The moments that make life special shouldn’t pass quietly. Birthdays, work anniversaries, weddings, new family members — each is marked with a special gift.
👶🏻 Parent with ease
When you’re a parent, the juggle is real. To make it smoother, we organize summer camps for the little ones and offer flexibility that lets you show up both for your family and your team.
🎉 Join the party
It never gets boring here. Get ready for team buildings that bring people closer, year-round company events that are equal parts educational and energizing, and the highlights everyone waits for — our iconic summer and winter celebrations.
⭐ Unlock Cyber City
Whether Vilnius-based or visiting from remote, our Vilnius HQ is fully yours to enjoy. Need focus? Silent room. Need energy? Open gyms. Need a break? Game room, music room, coffee bar. It’s a modern workspace built with your comfort in mind.
Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.
We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.
By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.
If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].
Congrats — we have received your application!
If your application is a good fit for our team, we’ll contact you directly.