Main Responsibilities

• Develop and implement an effective strategy for influencers, affiliates, and podcasts that aligns seamlessly with the company’s annual goals and objectives;
• Conduct thorough analysis to identify and generate contacts that resonate with the company’s target audience;
• Implement strategic outreach initiatives to build relationships with influencers, affiliates, and podcasts that align with the company’s brand;
• Negotiate partnerships in a manner that ensures the company maintains a full schedule of campaigns with a strong Share of Voice (SOV) in desired markets;
• Take ownership of the entire process, from legal agreements to campaign execution and post-campaign analysis;
• Constantly broaden the understanding of partnership opportunities, seeking innovative ways to collaborate with influencers, affiliates, and podcasts for mutual benefit;
• Collaborate closely with the PPC team to ensure a seamless and fluid marketing funnel, maximizing the reusability of content across different channels;
• Work collaboratively with the Content and Design teams to develop diverse angles and test the most effective campaigns for the target audience;
• Collaborate with the Data Analysis team to leverage insights and unlock new market opportunities, ensuring that the influencer and podcast strategy is informed by data-driven decision-making.

Core Requirements

• Extensive Industry Knowledge: A deep understanding of influencer marketing trends, social media platforms, podcasting landscape, and emerging digital marketing trends;
• Strategic Planning: Ability to develop and execute comprehensive strategies for influencer engagement and podcast partnerships aligned with the brand's objectives and target audience;
• Relationship Building: Strong networking skills to cultivate and maintain relationships with influencers, podcast hosts, and industry stakeholders;
• Negotiation Skills: Proficiency in negotiating partnerships, contracts, and collaborations with influencers and podcast entities while ensuring mutual benefit;
• Analytical Skills: Proficiency in analyzing data and performance metrics to measure the success of influencer campaigns and podcast partnerships;
• Adaptability and Innovation: Stay updated with the evolving digital landscape, trends, and technologies to continuously innovate strategies and approaches;
• Excellent Communication: Strong verbal and written communication skills to effectively convey brand messaging and negotiate terms with influencers and podcast representatives;
• Project Management: Efficiently oversee multiple influencer campaigns and podcast partnerships simultaneously, ensuring timely execution and delivery of objectives.

Bonus Points For

• Compliance and Legal Awareness: Knowledge of legal guidelines, regulations, and compliance standards related to influencer marketing and podcast advertising;
• Budget Management: Experience in managing budgets for influencer campaigns and podcast collaborations while maximizing ROI.

Salary Range

• Gross Salary 2150 - 3970 EUR/Month.