Main Responsibilities

• B2B Lifecycle strategy & execution. Design and implement email strategies to onboard, retain, and win back B2B organizations, ensuring lifecycle flows drive seat activation and adoption;
• Segmentation & personalization. Develop logic-based segmentation strategies that deliver relevant messaging at scale, tailored to organization size, usage behavior, and lifecycle stage;
• Performance analysis & reporting. Analyze email campaign performance, identify optimization opportunities, and deliver actionable insights to improve activation and retention metrics;
• Cross-functional collaboration. Align email strategies with sales, product, and customer success teams to deliver a seamless customer experience across the organization lifecycle;
• Strategy development. Define automation logic, triggers, and content strategies that align with B2B SaaS business goals and lifecycle challenges.

Core Requirements

• 3+ years of experience in email marketing, preferably in a B2B SaaS environment;
• Proven expertise in lifecycle marketing (onboarding, retention, win-back) with a focus on driving adoption and engagement;
• Strong segmentation and audience targeting skills, with hands-on experience in creating complex, data-driven email workflows;
• Solid understanding of B2B user journeys and SaaS metrics like activation rates, seat utilization, and churn prevention;
• Proficiency in email marketing platforms (e.g., Iterable, Braze, HubSpot, or similar tools).Analytical mindset with the ability to measure, report, and optimize email performance (CTR, conversion, activation);
• Strong project management and problem-solving abilities to balance strategy with execution;
• Great communication and stakeholder collaboration skills;
• Familiarity with data analysis tools (Looker, Salesforce, or similar).

Salary Range

• Gross salary 2480-4300 EUR/Month