Join our team as
Social Media Strategist · Mid-Senior · Saily
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Main Responsibilities
Own the long-term social media content strategy and brand direction across LinkedIn, Reddit, and emerging channels (TikTok is a key unlock for the next 6–12 months)
Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels
Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel
Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data
Produce weekly UGC content at scale via outsourced creator platforms
Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material fits channel and funnel requirements (and what to change if it doesn't)
Plan and oversee social media content calendars and deliverables with design and content teams
Track and analyze content performance and audience engagement; adjust course when goals aren't being met
Align social media goals with relevant teams and leadership
Core Requirements
3+ years of experience in social media strategy/execution for global audiences; B2B experience is a plus
Strategic creative input into digital marketing funnels — not just understanding metrics, but the ability to build full-funnel messaging flows from a single product feature
Experience with or strong understanding of paid social / performance creative (metrics, evaluating creatives, iterating on underperforming assets)
Proven experience with LinkedIn and Reddit; TikTok experience is a strong plus
Experience producing UGC content via outsourced platforms is a plus
Excellent spoken and written English; ability to simplify complex ideas and tailor messages to different audiences
Strong analytical skills; working knowledge of Google Analytics (Google Ads, SEO, Webflow familiarity is a plus)
Digital marketing / agency background is a significant plus — it builds 360° knowledge fast
Strong time management and ownership
Proactive and crystal-clear communication — the role sits at the intersection of many teams with competing requests and must blend everything into one coherent social presence
Bold with ideas: not afraid to ask, doubt, try new things, and bring people along
Resilience in a fast-paced environment; realistic about capacity and flags expectation/reality clashes early
Tools You Will Use
LinkedIn, Reddit, TikTok
Meta Business Suite
UGC creator platforms (outsourced content production)
Looker, Google Analytics
Figma, Jira
What we offer
🎓 Sharpen your edge
Growth is built into how we work. Extensive online and in-person training programs, access to platforms like Coursera and Skillshare, a mentorship program, and internal career moves when you’re ready for something new — your development has no ceiling here.
🌿 Take the time you need
Rest isn’t a reward — it’s part of the deal. Enjoy extra vacation days that grow with your time here, plus additional days off for sick leave, special occasions, and parenting.
🏥 Get premium healthcare
Your health shouldn’t be something you worry about. We provide premium private health insurance so you have peace of mind and fast access to care whenever you need it. Available in Lithuania and Poland.
🪷 Protect your peace
A peaceful mind isn’t a luxury — it’s the foundation. We provide free subscriptions to top-rated Calm, Headspace, and Mindletic apps, offer resilience and mindfulness trainings, and run dedicated mental health events.
🏋🏻 Own your fitness
Feeling good shapes how you work, think, and create. That’s why we offer in-house gyms, Multisport and Urban Sport cards, and online workouts. Need something tailored? Our Physical Well-Being experts are here with group mobility sessions, fitness guidance, and one-on-one consultations.
🌴 Pack your bags for workation
Picture this: the entire company flies out abroad. The days are packed with workshops, activities, concerts, and real time together. It’s legendary. If you’ve heard stories, they’re probably true.
✈️ Work from anywhere
New surroundings spark new thinking. When you need a reset, switch location and work from wherever keeps you sharp, creative, and in the zone.
🎁 Celebrate your milestones
The moments that make life special shouldn’t pass quietly. Birthdays, work anniversaries, weddings, new family members — each is marked with a special gift.
👶🏻 Parent with ease
When you’re a parent, the juggle is real. To make it smoother, we organize summer camps for the little ones and offer flexibility that lets you show up both for your family and your team.
🎉 Join the party
It never gets boring here. Get ready for team buildings that bring people closer, year-round company events that are equal parts educational and energizing, and the highlights everyone waits for — our iconic summer and winter celebrations.
⭐ Unlock Cyber City
Whether Vilnius-based or visiting from remote, our Vilnius HQ is fully yours to enjoy. Need focus? Silent room. Need energy? Open gyms. Need a break? Game room, music room, coffee bar. It’s a modern workspace built with your comfort in mind.
Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.
We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.
By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.
If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].
Congrats — we have received your application!
If your application is a good fit for our team, we’ll contact you directly.