Country Manager Australia - Marketing & Growth

Sydney

Remote

The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.

We are seeking a dynamic and results-driven Country Manager - Marketing & Growth to spearhead our marketing and revenue growth initiatives in Australia. This role is pivotal in driving the company’s revenue through performance-oriented activities, with a strong focus on measurable results and ROAS (Return on Ad Spend).

In this role, a strong emphasis is placed on executing marketing activities that are directly measurable through tracking links, prioritizing strategies like affiliate and influencer partnerships that ensure high transparency in performance and ROAS, over traditional offline channels. The candidate must provide data-driven recommendations to inform strategic decisions.

This role requires a good level of awareness and understanding of all events within the country, spanning politics, trends, and regulations. The candidate must proactively inform internal teams about relevant developments and analyze how these events could impact or be leveraged for business advantage.

In addition to the primary focus on NordVPN, the candidate will also be expected to contribute to our recently launched eSIM brand, Saily. This will involve similar responsibilities, such as executing marketing and growth initiatives, ensuring the brand’s continued development and success.

Key Responsibilities:

Conduct daily performance checks to ensure marketing activities are meeting revenue targets and ROAS standards;
Collaborate with marketing teams to prepare presentations, reviewing past performance and strategising future initiatives in Australia;
Design and execute local marketing campaigns tailored to drive revenue in Australia;
Provide support to marketing teams, guiding them in achieving both their individual goals and country-specific objectives;
Identify and secure new affiliate partners, negotiating deals and overseeing their performance and optimisation;
Understand the influencer marketing landscape - work with agencies and influencers directly to achieve conversion and ROAS goals and reputation guidelines;
Initiate and expand retail business opportunities;
Act as the primary face of the company in Australia, engaging with the media, attending interviews, and being the contact for local events;
Monitor and report on competitor activities in Australia.

Core Requirements:

Proven experience (2-5 years) in a similar role, with a strong focus on Revenue Growth + Affiliate & Influencer Marketing;
Experience with SEO, Mobile Marketing and/or Paid Marketing is a plus;
Strong analytical skills and data-driven. Experience with ROAS-focused marketing strategies;
Proficient in negotiation and partnership development;
Good communication and public speaking skills;
Fluent in English, both written and spoken, with international work experience;
Ability to travel 2 times per year to Vilnius, Lithuania and in Australia when required;
The successful candidate will have to spend the first 2-3 weeks in Vilnius to meet all the teams and understand all processes;
Note: Although the primary focus will be on NordVPN, B2B experience would be considered a plus, as this person may also contribute to supporting our B2B brand, NordLayer, particularly in growth and marketing initiatives.

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After you apply

Our recruitment process differs depending on specific positions and/or hiring teams. However, it tends to include the following three main stages and usually doesn’t exceed any more than five steps.

Step 1.

Get to know

The goal of the first step is to get to know each other better. So during that, we talk more about the role and ask you to share your story.

Step 2.

Technical evaluation

We test each applicant's technical knowledge and problem-solving ability through various assessments.

Step 3.

Meet the team

The final step is for you to meet the team, discuss your task, and dig deeper into the role you’re applying for. If everyone’s happy with the result, the closing step will be the offer.

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